Business Communication

There are a lot of virtues of clear and unambiguous business communication. It not only is able to highlight the advantages of a world class product or service but also in cases of problems clear business communication informing the customers of the shortcomings helps in avoiding irate and dissatisfied customer situations.

Crystal clear communication should be mantra for business houses involved in the service delivery function. Making a customer aware of delays or non fulfillment of otherwise immaculate delivery systems helps the delivery function in avoiding customer’s complaints of not meeting their expectations. It also will help in spreading effective and correct information about a new aspect of a service which has been initiated. As they say customers perception and awareness of service delivery aspects is the key to success and failure, these should be utilized smartly and effectively.

Before implementing a business communication plan or strategy; one should try and play the role of devil’s advocate and put oneself in the customer’s shoes. See if the business communication that is being dished out makes sense as an average customer; if one is able to get a clear message from that perspective; then there should be no problem with the communication plan. Ensure that if the customer is required to follow certain guidelines or procedures for the new service; these guidelines and procedures are communicated very clearly. Simply having an asterisk or putting in a line ‘terms and conditions apply’ would not be enough. All these details should be clearly mentioned and explained in the communication plan. There might be situations wherein despite clear cut business communication; some customer’s will still get confused or would miss the fine print. That is bound to happen; one should not get disheartened or ill treat such queries. On the hindsight make the customer go through the entire business communication step and step and by the time you finish; the customer would himself realize the ease of the process. In turn he would be happy with the effort that has been made to make him aware about the business communication and would carry a positive perception in his mind about the service delivery function.

The Importance of Internal Business Communication

There are a number of tasks in any company or business that must be accomplished every day, and employees would not be able to achieve this without proper communication. Internal business communication comes in many different forms. One form is through team members. Teamwork is a vital part of many business operations. Teams are gathered together to discuss various issues that have arisen in order to find solutions to various problems within the company. Teams also work to solve many different logistical problems, as well as find ways to put the strategies into actionable plans that will only serve to help the company grow.

It is also often necessary for separate teams to communicate in order to discuss important issues that may possibly overlap departments. Since it is important that every team have a specific purpose, the communication between each will ensure all efforts are being concentrated on different individual aspects of the business.

Company managers also communicate with their employees on a daily basis to discuss the progress of various plans, as well as the situations that have resulted from certain plans of action. Managers are there to guide, but they are also there to listen. During business communication, listening is just important as talking, and company owners have no choice but to learn how to be good listeners as well as effective speakers.

Employees will also need to talk to one another about different customer-related concerns or issues. These may even stretch from one department to another, but there will be situations that will require the communication of two or more people from different locations within the company. This will promote efficiency and make overall business operation run more smoothly as everyone learns to work together.

When new products are introduced, communication will be a very important part of the process. Each team will need to communicate with the others to ensure the product is conceived, manufactured, and offered to the public in a manner that appears seamless. This is what makes businesses gain good reputations, and is what ensures those good reputations will stick.